May 3, 2017


*Talks will be in French only.


Starting at 7:30 a.m.





8:00 to 8:45 a.m.

Opening address


9:00 to 10:15 a.m.


A1 – Agility as a driver of innovation and ongoing improvement


François Desrosiers
Software architect and Agile coach, Effenti Inc.

Given how fast markets are changing and the fierce competition on all sides, businesses must innovate and constantly improve at both the operational and human level in order to stay profitable, even survive. During the conference, we’ll look at how agile management and certain agile practices have enabled companies to innovate and differentiate themselves from their competitors. We’ll see that agility is a business tool that everyone can use, and that a little openness and determination is all it takes to have it make a positive impact on your teams and the way you do business.


B1 – 5 keys to a winning marketing strategy


Luc Dupont
Professor of communications at the University of Ottawa, associate researcher at CEFRIO and the Observatoire des médias sociaux en relations publiques (OMSRP)

This talk will examine the world of marketing and competitiveness from the perspective of how to gain the most out of every dollar invested in marketing while avoiding costly errors. A hands-on seminar packed with information, advice, and data—both essential and entertaining—sure to spark lively debate about brand image, positioning, social media, e-marketing, advertising, and PR.



10:30 to 11:45 a.m.


A2 – Presentation of services provided to businesses by Emploi-Québec, Capitale-Nationale, and Ministère de l’Économie, de la Science et de l’Innovation



Nathalie Hains
Regional Contact, Services aux entreprises, Direction régionale de la Capitale-Nationale, Emploi-Québec


Jean-François Talbot
Regional Manager, Direction régionale de la Capitale-Nationale, Ministère de l’Économie, de la Science et de l’Innovation

Come discover—or rediscover—how these two government partners can help your enterprise grow with their programs and services.


B2 – Going digital in the manufacturing sector



Stéphane Agnard
Director, R&D and Tooling Performance, APN


Geneviève Lefebvre
Project Director, CEFRIO

This talk looks at the impact and importance of the manufacturing revolution for businesses and helps demystify certain key concepts like Industry 4.0. The speakers will also discuss some of the obstacles small businesses face in the crucial shift to digital. Using the case study of a business that successfully transitioned to Industry 4.0, the talk will highlight factors that can help companies go digital, and recommend solutions and avenues they can explore. The goal of the talk is to remind attendees of the need to make the digital shift without delay, and reassure them it’s not as difficult as they might think. 


Noon to 1:45 p.m.


AB3 - Luncheon talk: Cracking the Quebec Code



Jean-Marc Léger


Jacques Nantel


Jean-Marc Léger and Jacques Nantel paint a surprising and uncompromising portrait of contemporary Québec. Come find answers to questions like:

  • Who are the new Québec consumers?
  • What are Quebecers’ yearnings and aspirations?
  • Is there a “mystery of Québec,” and how does the province differ from the rest of Canada.

And most of all, learn how to turn these discoveries into actual sales—because knowing what your customers want is the first step to satisfying their needs!


2:00 to 3:15 p.m.


A4 – Your board of directors, a vector for innovation



Joanne Desjardins
Partner at Arsenal conseils




Martin Larrivée, CPA, CA ASC
VP - Finances, INO


Anne-Marie Poitras, ASC
Vice President, Governance
and Compliance, Desjardins


Hugo St-Laurent


Martin Thibault

Innovativeness is what sets leaders apart. Great business leaders understand that growth and innovation go hand in hand. How can your board of directors, in cooperation with senior management, contribute concretely to your company’s growth when it comes to innovation?



B4 - How Investissement Québec can help you grow your business



Luc Régnier
General Manager,
Northeastern Québec
Investissement Québec


Joël Girard
Director, Investissements
Investissement Québec


Pierre-Yves Jetté
Directeur senior, Investissements, capital de risque et fonds
Investissement Québec


3:30 to 4:45 p.m.


A5 – Millennials: hearts and minds in the workplace


Catherine Privé
President and CEO, Alia conseil

This talk will provide an in-depth look into the challenges of the labour market and this new generation of workers. Ms. Privé will also examine the needs and expectations of millennials with regard to employers, and the best strategies for engaging them.



B5 - The unsuspected power of TV and digital to boost sales


Louis Massicotte
Publicist and technology expert

Many a pundit predicted the death of television and conventional media with the rise of social media and the digital age. But in Québec, TV continues to reign supreme and can be a powerful vector when paired with digital technology and social media for a “second screen experience.” By creating complementary technologies, TV can boost your marketing and sales like never before.